Creating a Website for Your Massage Studio in Switzerland
Why Your Massage Studio Needs a Professional Website
When someone searches for «Thai massage Zurich» or «massage near me», Google shows results — and your studio needs to be among them. A professional website is the foundation for that visibility.
Here's what a website does for your studio:
- Clients find you on Google: Without a website, your studio barely appears in search results. A well-structured site with the right content helps you rank for searches like «Thai massage» + your city. Our Google Maps ranking guide explains how local visibility works in detail.
- 24/7 booking: Clients can book appointments at any time — even at 10 pm on a Sunday. No missed calls, no lost bookings. Learn more in our guide to online appointment booking.
- Professional first impression: Your website is often the first contact a client has with your studio. Clear photos, transparent pricing and an easy booking option build trust immediately.
- Independence from platforms: With your own website, clients belong to you — not to a booking platform that charges commissions on every visit.
A professional website is not a luxury. For massage studios in Switzerland, it is the most important investment in acquiring new clients.
What Does a Massage Website Cost in Switzerland?
Website costs vary enormously in Switzerland. Here is an honest overview of what you can expect:
- DIY website builders (Wix, Jimdo, Squarespace): CHF 15–40 per month. You design and maintain the site yourself. Suitable if you enjoy technology and have the time — but most studio owners don't.
- Freelance web designer: CHF 1,500–5,000 one-off, plus CHF 50–150 per month for hosting and maintenance. Quality varies widely. Be sure to clarify who handles updates and support afterwards.
- Web agency: CHF 5,000–15,000 one-off, plus ongoing costs. Professional result, but often over-engineered for a single-location massage studio.
- Full-service provider (HelvYx®): Fixed monthly price, no large upfront investment. Website, online booking, Google visibility and ongoing support — everything from one source. We set it all up for you.
Important: the monthly price alone doesn't tell the whole story. Factor in setup time, your own effort, ongoing support, and whether online booking and Google optimisation are included or cost extra.
What Does Your Studio Get? Features That Matter
A good massage studio website is not about flashy design — it's about helping clients find you, trust you and book. Here are the features that genuinely make a difference:
- Treatment overview with prices: Clients want to know what you offer and what it costs before they book. Transparency builds trust.
- Online booking: A booking button that lets clients choose a treatment, pick a time slot and confirm — all without calling. Our booking guide covers how this works in practice.
- Mobile-friendly design: Over 70% of your visitors come from smartphones. Your website must look and work perfectly on mobile.
- Google Maps integration: An embedded map helps clients find your studio. Combined with a well-maintained Google Business Profile, this boosts your local ranking.
- Multilingual content: In Switzerland, clients search in German, French, Italian, English and Thai. A multilingual website reaches more people.
- Fast loading times: Slow websites lose visitors. Google also ranks faster sites higher.
- SSL certificate (HTTPS): Essential for trust and Google ranking. Every professional website needs it.
Optional but valuable: gift voucher sales, photo gallery, client testimonials, a blog section for SEO content, and a Google review widget — learn how to build your review count in our guide: Google Reviews for Massage Studios.
Website Builder, Freelancer, or Full Service — What's Right for You?
There is no single right answer — it depends on your situation, budget and how much time you want to invest. Here is an honest comparison:
- Website builders (Wix, Squarespace, Jimdo): Low cost, but you do everything yourself — design, content, booking integration, SEO, updates. Fine if you enjoy it, but most massage therapists would rather spend their time on treatments.
- Freelancer: A good freelancer can deliver a quality website. But what happens when they're unavailable? Make sure ongoing support is part of the deal. Ask for references from other small businesses.
- Full-service (HelvYx®): We handle everything — website, booking, Google, content updates. You have a single point of contact and don't need to worry about technology. The trade-off: you have less direct control over every design detail.
Our honest advice: if you're just starting out and want to get online quickly and properly, a full-service solution saves you months of effort. If you're technically confident and enjoy tinkering, a builder can work. For those looking at all their options for getting started, our guide to opening a massage studio in Switzerland provides a broader overview.
Treatwell vs. Your Own Website: An Honest Comparison
Platforms like Treatwell and Fresha are popular — and they do bring some advantages. But there are significant trade-offs that many studios underestimate.
Advantages of platforms:
- Existing traffic — clients already search on these platforms
- Easy to set up — no website needed
- Good for testing demand when you're just starting out
Disadvantages of platforms:
- Commission: Treatwell charges up to 35% on the first booking of new clients. At CHF 100 per treatment and 10 new clients per month, that's CHF 350 gone — every month.
- No brand building: Clients associate their experience with the platform, not your studio
- No SEO benefit: Being on Treatwell doesn't help your own Google ranking
- Dependency: The platform can change terms, raise prices, or shut down features at any time
- Data ownership: Client data belongs to the platform, not to you
Our recommendation: Use your own website as your primary channel. You own your clients, pay no commissions, and build long-term Google visibility. Use Treatwell as a supplementary channel if it brings you additional reach — but don't depend on it. For a deeper comparison of booking systems, see our booking system comparison guide.
Online in 1–2 Weeks — How the Process Works
Getting a professional website doesn't have to take months. Here's how the process works with HelvYx®:
- Step 1 — Free consultation (Day 1): We discuss your studio, your services and your goals. No obligation, no pressure.
- Step 2 — Content and structure (Days 2–4): We prepare your content: treatment descriptions, prices, photos, opening hours. You provide the information — we shape it into effective web content.
- Step 3 — Website build (Days 5–10): We build your website with online booking, Google Maps integration and mobile optimisation. You review and give feedback.
- Step 4 — Go live (Days 10–14): Your website goes live. We connect your Google Business Profile, set up analytics, and ensure everything works smoothly.
- Ongoing support: New treatment? Changed hours? Holiday closure? Just message us and we update everything for you.
The entire process is managed by us. You don't need to install software, configure settings, or learn a content management system.
How HelvYx® Helps with Your Studio's Online Presence
HelvYx® is a Swiss IT service provider based in Thun, specialising in online solutions for massage studios. We understand the challenges studio owners face — because we've worked with studios across Switzerland.
What we do for your studio:
- Professional website with your treatments, prices, photos and online booking
- Google visibility: We set up and optimise your Google Business Profile so clients find you locally. See our Google Maps guide for details.
- Online booking system: Your clients book themselves — no phone calls, no forgotten appointments
- Multilingual: Your website in German, French, Italian, English or Thai — we handle the translations
- Ongoing support: One message is enough and we adjust anything — prices, treatments, photos, opening hours
- No large upfront costs: Transparent monthly pricing, no hidden fees, no commissions
We don't just build websites — we provide a complete system that brings your studio online and keeps it running. For more strategies on growing your client base, explore our guide to getting more clients.
Want a professional website for your massage studio? We'll advise you — free and with no obligation.
Get in touch